New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK, and beyond.
Crimson Global Academy is NZ's first online high school and we need your help to take our expansion global! Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.
What this role is responsible for
As CGA’s Digital Marketing Manager you will be responsible for leading and implementing effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson Global Academy’s paid digital marketing strategy across our primary markets, working with CGA’s Chief Marketing Officer, Crimson’s regional digital marketing managers, and local area marketing teams to execute.
What success looks like over the next 12 months
- Leadership and Initiative
- Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes
- Actively engage Crimson’s Country Managers and Local Area Marketing Managers, helping them build their local digital strategies and plans
- Digital Campaign Execution
- Consistently launch paid advertising campaigns across all key markets, following global processes, guidelines, and budgets
- Select and design A/B tests in order to consistently improve knowledge and results
- Consistently track leads, lead progress, and sales/revenue generated from your activities
- Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market
- Analysis and Reporting
- Analyse and report on campaigns, A/B tests, leads, and revenue and ROI
- Contribute to developing Crimson’s global digital marketing best practices and knowledge base
- Support in compiling and reviewing global analytics and revenue reporting
What skills you’ll need
- 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google
- Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok
- Excellent verbal and written communication skills
- Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
- Ability to productively and efficiently collaborate with a globally dispersed team
- Outstanding analytical and problem-solving skills
- Exceptional learning agility
- Experience with Google Analytics, Marketo, Salesforce, Tableau, or close equivalents for each is preferred
If you're passionate about marketing, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
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