Head of Growth Marketing - Revision Village

Revision Village is an online study resource for students following the International Baccalaureate Diploma Program. Started in 2017, the product is now used by over 100,000 students each year and is the leading resource in it’s space, with a novel and innovative product design when compared to traditional online learning platforms. Growth in both users and revenue has doubled each year since founding.

Revision Village was acquired in 2021 by Crimson Education, with the ambition of expanding out of the International Baccalaureate market and into large secondary curriculums around the world. This is an exciting inflection point for the company, opening up a large increase in potential addressable markets. Crimson Education is also expanding the Revision Village team, across product, content and marketing.

Until this point Revision Village hasn’t had a dedicated marketing function, instead focusing its energy and resources into product development and content generation. This opens up an attractive opportunity for an energetic and self-driven Growth Marketer to join a hard-working and focused team and overlay their digital marketing expertise to help the team drive growth in users and revenue.

Information about the role:

  • Revision Village is looking for an experienced and energetic Growth Marketer to join the team to take the product, brand and company to the next level of it’s growth journey.
  • Initially, the role will formulate the digital marketing strategy and channels to target, after spending time with the team and founders on the product purpose and vision.
  • The role will then take ownership of digital marketing channels and also collaborate with the product team with the on-site customer journey, user experience, funnel and conversion strategies.
  • The candidate will work directly with the 2 founders and Crimson expansion team.
  • The role is full-time and remote (we’re an outcomes driven team). Candidate will need to be able to collaborate with the team in the time band of 10am - 4pm NZDT.

Skills and Experience we’re looking for:

  • Similar prior experience (ideally 3+ years) in a start-up or small team environment, taking ownership across a range of digital channels.
  • Fluent in running campaigns (organic and paid) across the major digital channels.
  • Strong experience with Google Analytics, Google Adwords, Facebook Ad Manager and Google Sheets / Excel.
  • Be data-driven and analytic in the performance of campaigns and initiatives.
  • Strategic thinker, understanding the connection between product and growth marketing.
  • Collaborative, energetic, positive & self-driven.

Why work for Revision Village & Crimson Education?

  • Join a focused and outcomes oriented team at an exciting inflection point in their growth journey.
  • Opportunity to take ownership of the digital marketing function of the company.
  • Collaborate in the strategic thinking of expanding Revision Village beyond the International Baccalaureate.
  • Opportunity for career progression in the wider Crimson Education company, a venture backed NZ EdTech start-up.

If you’re an energetic and skilled Growth Marketer and this role looks interesting to you, we’d love to hear from you!

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