Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our ed-tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK and beyond.
This is a FTE role based in Sydney, Australia.
The purpose of this role is to support Crimson Education’s growth in Australia.
What are the main responsibilities for this role?
The Marketing Manager is responsible for supporting Crimson Education’s growth in Australia. They will plan and execute cross-channel marketing campaigns that increase acquisition and conversions. They will own the customer journey from end-to-end and ensure quality leads are moving through a strong sales funnel.
The ideal candidate will be able to build rapport easily, be customer-obsessed, and have a growth mindset.
Manage the end-to-end planning and execution of marketing campaigns to drive acquisition and conversions.
Drive brand awareness of Crimson’s personalised education and mentoring services and products through cross-channel campaigns and initiatives.
Work alongside stakeholders to review, refine, and develop Crimson customer lifecycle journeys.
Take ownership of regional campaign builds, consistently improving campaign performance through A/B and multivariate testing.
Coordinate specific outreach tactics, such as expos, to grow our brand and reach.
Monitoring leads from marketing across all channels and regularly report on customer behaviour, engagement and lifecycle journey.
What We Need From You:
1-2+ years of marketing experience
High attention to detail
Strong critical thinking and problem solving skills
Demonstrated ability to take initiative and ownership
Outstanding communication skills
Excellent project management and organisational skills