Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our ed-tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK and beyond.

This is a FTE role based in Sydney, Australia.

The purpose of this role is to support Crimson Education’s growth in Australia.

What are the main responsibilities for this role?

  • The Marketing Manager is responsible for supporting Crimson Education’s growth in Australia. They will plan and execute cross-channel marketing campaigns that increase acquisition and conversions. They will own the customer journey from end-to-end and ensure quality leads are moving through a strong sales funnel.

The ideal candidate will be able to build rapport easily, be customer-obsessed, and have a growth mindset.

Key Responsibilities:

  • Manage the end-to-end planning and execution of marketing campaigns to drive acquisition and conversions.
  • Drive brand awareness of Crimson’s personalised education and mentoring services and products through cross-channel campaigns and initiatives.
  • Work alongside stakeholders to review, refine, and develop Crimson customer lifecycle journeys.
  • Take ownership of regional campaign builds, consistently improving campaign performance through A/B and multivariate testing.
  • Coordinate specific outreach tactics, such as expos, to grow our brand and reach.
  • Monitoring leads from marketing across all channels and regularly report on customer behaviour, engagement and lifecycle journey.

What We Need From You:

  • 1-2+ years of marketing experience
  • High attention to detail
  • Strong critical thinking and problem solving skills
  • Demonstrated ability to take initiative and ownership
  • Outstanding communication skills
  • Excellent project management and organisational skills
  • A tertiary degree in marketing or communications.

Why Work For Crimson?

  • Rapidly growing, hyper-global, EdTech startup (named GVT Top150 EdTech companies)
  • Join a high performing, diverse, and ambitious team
  • Utilising innovative tech to re-imagine the education landscape
  • Limitless growth and development opportunities

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology then we'd love to hear from you!

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