Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.
This is a full-time position, based in Shanghai, China. Normal working time is Monday to Friday, 10 am - 7 pm.
This role is responsible for ensuring effective local offline marketing through content creation and localization, local partnership outreach, and digital targeting:
Plan and execute marketing events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
Localizing global campaigns and other marketing materials into English and Chinese to suit the China audience
Working closely with local sales & marketing colleagues, and HQ marketing team to create impactful and effective offline campaigns (including creating local messaging and content assets that successfully engage and convert targeted prospects)
Monitoring leads and conversion from marketing across offline channels with weekly/monthly progress reporting, customer behavior, and user experience
Coordination of specific outreach tactics including expos, seminars, webinars, school talks, and related event support
Handle student and parent support conversations, over the phone and in-person
Assist with scheduling consultations for high-quality leads with the local sales team
What skills and experience are required?
Strong storytelling skill and ability to connect emotionally with target prospects
Fluency in English and Mandarin, speaking these languages idiomatically. Strong command of language is necessary to write a good copy in English and Chinese.
Knowledge of China local marketing channels and partnership organisations for pursuing higher education overseas
An understanding of the US/UK undergraduate application process
Comfort working in an international technology company with colleagues from all over the world
Great communication skills
Great organization skills
Bonus skills and experience for this role:
Understanding of Marketo or other marketing integration software
Event management experience
Experience in studying abroad would be an advantage