Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.
As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:
A full-fledged Online High School (Crimson Global Academy);
University Admissions Consulting;
Boarding School Admissions Consulting;
Extracurricular Activities and Leadership Coaching;
Internship and Career Advising;
Interview Training; and
Personalised Mentoring for Individual Development.
Details about this role
Location in Hong Kong (remote work possible for part of the week)
Working within the HK Sales & Marketing team
What are the main responsibilities for this role?
This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting. Responsibilities include:
Generating marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the local sales team.
Copywriting tasks in both English and Chinese, including, social media ads, EDM campaigns, print collateral, and event descriptions
Localising global campaigns and other marketing materials into English and Chinese to suit the Hong Kong audience
Manage and grow Crimson’s following on organic social media channels including Facebook, Instagram, Email and Telegram
Working closely with local sales & marketing colleagues, and HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects)\
Working closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
Monitoring leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience.
Organising local marketing events and initiatives
Sourcing, spearheading or coordinating with local offline and digital marketing channels and potential partners such as tutoring centres, concierge services, and schools
Assist with scheduling consultations for high-quality leads with the local sales team
What skills and experience are required?
Strong storytelling skill and ability to connect emotionally with target prospects
Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
Fluency in English and Cantonese, speaking these languages idiomatically. Strong command of language is necessary to write good copy in English and Chinese. (Fluency in Mandarin is a big plus.)
Knowledge of Hong Kong and southern China local marketing channels and partnership organisations for pursuing higher education overseas
An understanding of the US/UK undergraduate application process
Comfort working in an international technology company with colleagues from all over the world.
What personal qualities are we looking for?
High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
Self-driven and self-directed
Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
Desire to upskill to a senior marketing manager and/or sales professional role
What bonus skills or experience do we look for?
Deep understanding of digital marketing and social media platforms
Understanding of Marketo or other marketing integration software