New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

This is a full-time position based in Beijing or Shanghai, China. Standard working time is Monday to Friday, 10 am - 7 pm. This role will develop and further Crimson’s market presence in mainland China within social media channels.


  • Develop, implement & drive platform strategy on social media channels(mainly Wechat and Bilibili)to build Crimson’s brand awareness
  • Write articles including social media posts, news releases, and other communication content to build the brand, generate marketing leads, and support sales
  • Creation and implementation of marketing collateral to create a positive customer experience and increase conversions
  • Work closely with the team and contribute to creating marketing content for webinars and campaigns,
  • Keep track of industry trends and generate up-to-date content effectively
  • Use analytics to create content that resonates with each platform’s audience
  • Support other departments if any


  • 1+ years experience in marketing/content with operating social media platforms (WeChat Bilibili etc.)
  • Work proficiency in English and Chinese. Strong in writing in English and Chinese.
  • Ability to work flexible hours when necessary
  • Experience in using analytics to make decisions
  • Knowledge about the US/UK admissions process preferred
  • Knowledge of video editing would be a plus

Why work for Crimson?

  • Rapidly growing, hyper-global, EdTech startup (named GVT Top150 EdTech companies)
  • Join a high performing, diverse, and ambitious team
  • Utilising innovative tech to reimagine the education landscape
  • Limitless growth and development opportunities

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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